This is why it’s so hard to launch a health app

(Or any other app for that matter)

Nielsen just announced its list of 2015s top 10 smartphone apps. [Not] surprisingly, all 10 of the apps hail from just 3 companies: Facebook, Google and Apple.

I’ve been a bit of a broken record about this lately, but it’s becoming hard to ignore the obvious: it’s hard out here for an app.

There are no health apps, no apps from startups, and none that rely on connected devices. Given the challenge of getting and retaining users, most of us who create digital health approaches need to identify new routes into consumer’s hands. Looking for some ideas? Start here.