I’ve long been interested in Steve Jobs’ approach to design. True, I’m a bit of an Apple fan-person, but my appreciation for the Apple Way runs deeper than that. I constantly struggle with my approach to developing digital health technologies. Is it theoretically-grounded, using evidence-based approaches, technically sound, adopting optimal user experience practices, gathering the right amount of patient feedback and so on.
Jobs’ approach was different. He knew what he liked and he thought we should (vs would) too. And he was right.
I knew that Jobs’ liked pretty things, but I hadn’t tied it to his love of the humanities. This Brian Lehrer interview of Walter Isaacson is a must listen. They cover a range of topics but most interesting is Isaacson’s argument that Jobs’ love of the humanities pushed him to create mashups of great technology and humanistic design principles.
It’s a good reminder for all of us who do this work.